His nickname is Punter and advertisers are lining up to take a gamble on Ricky Ponting.
Adults admire him and kids want to be him - and that's adding up to a winning financial wicket for the Australian cricket captain.
Industry experts estimate the Tasmanian-born skipper, who ranked as the most marketable sports star last year, is making about $2 million from his Australian endorsement deals alone.
Taking into account his earnings from cricket, the man nicknamed "Punter" is said to be worth $4 million per year. This includes an almost million-dollar base salary from Cricket Australia.
His popularity and sporting prowess has him making money from media organisations, commercial sponsorship, publishing and by licensing his image.
Most recently, the 33-year-old was appointed as the new face of Valvoline, taking the baton from retired radio host John Laws.
Top cricketing managers told The Daily Telegraph that the deal would be worth $250,000 per year.
But his biggest earner from endorsements is said to be his contract with Kookaburra Bats, at an estimated $350,000.
Ponting's ads for Rexona deodorant are earning him between $200,000 and $250,000, industry sources estimate.
His plugging of Pura Milk and Swisse Vitamins combined is worth up to $300,000.
Adidas is estimated to pay Ponting up to $150,000 for the cricket captain - who has adidas sunglasses named after him - to endorse its athletic wear.
And Atari games is said to pay $100,000 to use Ponting's image on games such as the Ricky Ponting 2007 Pressure Play.
He is believed to earn between $100,000 and $150,000 to produce his yearly captain diaries for HarperCollins Publishers.
Ponting's expertise and high profile in sport also makes him an attractive sports commentator.
He writes a weekly column for The Weekend Australian, owned by News Limited, publisher of The Daily Telegraph, which is estimated to pay him $100,000 per year.
Channel 9 pays him an estimated $200,000 to retain him for use on a wide range of programs, including cricket coverage, sports show, news and current affairs programs, and lifestyle shows.
For lending his image to Legends Memorabilia, Ponting is estimated to make about $100,000. Framed images of Ponting sold by the sports memorabilia company sell for hundreds of dollars to almost $2000.
Todd Deacon, general manager of Sweeney Sports which named Ponting as Australia's most marketable sports star last year, said the fact Ponting was at the top of a national sport was a prime factor in his marketability.
Agent Max Markson agreed, saying the position of Australian cricket captain was "iconic" in this country.